‘It’s Not About You’: ‘We Don’t Have To Work’
It’s not the first time a new tech startup has tried to use the Internet to boost the bottom line.
In fact, that’s exactly what the San Francisco-based company that calls itself the world’s first “work shower” will try to do in its new ad campaign.
The new ad, which is set to debut in New York City on Tuesday, will run on billboards and in stores, and will feature a young woman who’s wearing a bathing suit as she tries to shower in a pool.
The woman is a young tech entrepreneur and former college student who lives with her boyfriend, who she says has “no life and no money.”
But the woman also has her own plans for her newfound wealth and success.
In the ad, she’s seen walking down the street with her new-found wealth, and then she takes a shower.
After a quick rinse, she asks the camera: “Do you think you can make more money by going to work?”
“Yes, I can,” she replies.
She then walks away, smiling, and a shot of her smiling with a man standing nearby is captured on a camera lens.
The video ends with a shot showing her in her apartment.
The “work” part is the catch, because the idea behind the campaign is that the woman in the video might find work in her new venture and be happy to have a partner to help her.
“You’re doing what you love, right?” she asks.
“Yes,” the man replies.
The ad will air on billboards in New Jersey, New York, Los Angeles, and Washington, D.C. And in a nod to Silicon Valley’s obsession with tech, the campaign will be featured prominently in “The Social Network,” a new film that will premiere in theaters on June 28.
It will also air in the United Kingdom, Australia, Germany, France, Italy, Spain, and Brazil on June 27.
“I think that there’s a lot of people who have been dreaming about this idea for a long time,” says Nick Fosse, a co-founder and CEO of the company that created the campaign.
“And we thought, well, let’s do it.”
The campaign is a continuation of the group’s earlier “Soho Shower” campaign, which aired in Los Angeles in November 2015.
“Sogos” were a group of people in New England who did what they wanted to do, even if they were working on an assignment that was just as boring and boring as the next.
Fossel says he was surprised to find that the Sogos could find a way to make a real difference in the lives of ordinary people in a town where “it was all about money.”
The new campaign is also part of the “The Startup Movement” series that is launching in New Orleans in the next few weeks.
Fsse says that the group will be focusing on young people, and the women in the ad will be trying to build their own startup, but the group is also looking to help other people get into the tech industry, too.
“The more you get into it, the more you understand the value,” he says.
“But you have to have your heart in it, too.”
Fossey is also quick to point out that while the “Soga” video might seem like a little far-fetched, there’s something to be said for the idea of a young person making money in their own garage.
“In this day and age, people don’t have to work,” he tells Business Insider.
“So you have these young people who want to make money.
And they want to start businesses, and they want jobs, and so on.
And if it works for them, then it can be a good thing for society.””
They can do it.
And if it works for them, then it can be a good thing for society.”